Publisher – What's Cool In Road Cycling
The Multi-Year Hardware and Software Sponsorship Brings the Only Connected Ecosystem for Indoor and Outdoor Training to Two of the Pro Peloton’s Most Disruptive Teams.
Wahoo and EF Pro Cycling, two of the most innovative and disruptive entities in cycling, have joined forces. Starting in 2022 and with a multi-year contract, Wahoo will be the official training partner for two of the most exciting teams in the WorldTour: EF Education–EasyPost and Women’s WorldTour squad EF Education–TIBCO–SVB. Together, the EF professional teams have taken the sport of cycling by storm with a series of impressive race wins and inspiring stories, both on and off the course. With expanded support by Wahoo, the teams are set to continue to energize professional cycling in 2022 and beyond.
The partnership will give all team athletes access to the complete Wahoo ecosystem for indoor and outdoor training, including the Wahoo SYSTM training app, KICKR smart power trainers, ELEMNT GPS bike computers, TICKR heart rate monitors, race-winning SPEEDPLAY pedals, and the ELEMNT RIVAL multisport watch. Athletes will use the connected Wahoo ecosystem to optimize their race preparation, monitor their performance, and provide critical data during events. The SYSTM 4DP® testing and workout-personalization platform will allow both athletes and coaches to get a comprehensive picture of each riders’ strengths and weaknesses while tailoring workouts to their unique power profile. The team will also partner with Wahoo to create special training content that will only be available through the SYSTM app.
Wahoo and the teams each share a passion for thinking differently and challenging the status quo. EF has made a name for itself in the peloton by bringing new energy to professional cycling, both in their racing and through epic accomplishments like rider Lachlan Morton’s Alt Tour, where he rode the entire Tour de France course self-supported to raise money for World Bicycle Relief. This partnership represents greater alignment between Wahoo’s values and the professional teams they support.
“We’re honored to expand our partnership with EF Education–Easypost and EF Education–TIBCO –SVB, two teams that share our values and our innovative spirit,” said Wahoo CEO Mike Saturnia. “Wahoo is the training ecosystem of choice for many professional cycling teams, but this is the first time we’ve been able to offer such a broad range of support to teams that not only represent the best of professional road racing, but who share Wahoo’s vision of a future for cycling that is accessible, inspiring, and inclusive. We can’t wait to see what these teams accomplish in 2022 and beyond.”
Jonathan Vaughters, CEO of EF Education-EasyPost: “Like EF Education-EasyPost, Wahoo has never been afraid to take chances and innovate. From their industry-disrupting KICKR smart trainers and the ELEMNT family of cycling computers to their reinvigoration of the SPEEDPLAY pedal system, Wahoo knows that you have to take risks if you want to make the podium. Their products are intuitive and user-friendly while meeting the demands of a top level racing team — a perfect combination. We’re excited to deepen the partnership with Wahoo so we can continue to push the envelope, on and off the road.”
Linda Jackson, founder of EF Education-TIBCO-SVB: “As our Silicon Valley-based team steps up to the WorldTour, it’s been a priority to seek out technical partners who could help to maximize our riders’ potential. We value partners who prioritize innovation, ease of use, and top-shelf performance. As with every partnership on our team, Wahoo’s commitment to the advancement of women’s cycling is something we connect with. Since our inception in 2004, we have been a forward-looking team, developing riders to be competitive at the highest levels of the sport. Like us, Wahoo has a trail-blazing spirit and that’s what makes this partnership so exciting.”
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Publisher – What's Cool In Road Cycling