Advance Auto Parts rolls out battery line tailored for hybrid & electric vehicles – Auto Remarketing

Perhaps what’s now available at Advance Auto Parts will help calm any apprehension about battery status of used hybrid and electric vehicles your dealership's potential buyers might have.
On Monday, the automotive aftermarket parts retailer announced the introduction of DieHard EV with xEV by Clarios, becoming what the company said is the first auto parts retailer to sell 12-volt batteries designed specifically for hybrid and electric vehicles.
In a survey of electric vehicle owners by Clarios, 84% did not know their automobile uses both high-voltage lithium and low voltage (12-volt) AGM batteries.
In a national survey of motorists commissioned by Advance, 51% of electric vehicle owners reported ownership of their vehicles as three to five years — prime replacement time for 12-volt batteries and 81% said it is important to have a 12-volt battery designed specifically for electric vehicles.
Advance highlighted DieHard EV batteries are an advanced, low-voltage technology designed to provide superior reliability, durability and safety for all hybrid and electric vehicles, which place more demand on their low-voltage batteries.
To address this situation, the retailer said DieHard EV batteries offer 30% more cycling versus standard AGM batteries and can provide stable performance from day one through end of life.
Additionally, Advance pointed out their robust construction helps assure critical safety functions like brakes, steering and lighting remain operational during an emergency.
“At Advance, we are committed to serving all makes and models of the growing vehicle population. While there are many years of parts and service growth ahead for internal combustion engines, we also recognize the increasing demand for hybrid and electric vehicles,” Advance Auto Parts president and chief executive officer Tom Greco said in a news release.
“This first-to-market DieHard EV 12-volt battery is a great addition to our robust offering of hybrid and electric vehicle parts available in our catalog today to serve both our professional and DIY customers,” Greco continued.
“Advance is also leading the way by equipping our professional customers with the training and support they need to service the evolving vehicle population, including offering more than 50 classes on hybrid and electric vehicles at Advance’s STX conference, which is the world’s largest automotive aftermarket training event,” he went on to say.
Advance also mentioned DieHard EV extends the AGM technology UL validated earlier this year that significantly reduces the environmental impact and resources needed to manufacture.
All DieHard AGM batteries contain a minimum of 94% post-consumer recycled polypropylene and lead content using a closed-cycle mass balance system.
“As the global leader in advanced, low-voltage battery solutions, we have designed the Clarios xEV battery portfolio to meet the needs of the growing hybrid and electric vehicle market,” Clarios chief executive officer Mark Wallace said in the news release.
“More electrified powertrains, like those found in hybrid and electric vehicles, require advanced 12V solutions to address the complex demands placed on the low-voltage systems,” Wallace continued. “DieHard EV leverages our experience with nearly every global automotive manufacturer and is the right product to confidently meet these demands.”
DieHard EV is available exclusively at Advance stores, participating Carquest stores and advanceautoparts.com.

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