With a goal to provide Australians with “Better Health for Better Lives”, Medibank is Australia’s leading private health insurer, with more than 3.7 million customers through the Medibank and ahm brands. In addition to private health insurance, the Medibank group also offers a suite of diversified insurance products including travel, life and pet insurance.
With the wider business experiencing a digital transformation and growth within their marketing department (from 30 to 100 people), Medibank recognised they needed a better way to manage their assets across a wide range of internal and external stakeholders and campaign approval processes.
With these challenges in mind, Medibank partnered with IntelligenceBank to implement a marketing operations platform to not only manage and distribute content across teams, but to also act as a central marketing operations ‘hub’ to help better streamline their processes, workflows, regulatory and branding needs.
Medibank needed a robust, interactive platform that met the needs of its brand, marketing campaigns, and regulatory compliance.
Before using IntelligenceBank’s Marketing Operations Platform, Medibank faced the following challenges:
Lacked traceability: They did not have an audit trail for creative approvals across brand, legal and medical compliance.
Missing a single source of truth: Creative was not managed centrally and as a result, it was hard to find, share and use the latest approved assets. They also wasted budget on duplicate creative.
Ineffective sharing practice: Sharing assets was done via email and through other systems – making it difficult to easily track status.
Admin inefficiencies: The marketing team spent too much time on mundane admin tasks (i.e sending out the same logo over and over again and manually following up approvals in email or tracking projects in spreadsheets).
Limited access to brand guidelines: Their brand guidelines were ‘stuck’ in PDF’s and with limited brand compliance, updates were hard to manage.
To find out how Medibank leveraged a marketing operations software tool to overcome these challenges, download the case study now.
There’s no denying Cannes In Cairns was THE hottest event of 2022! That and the Toilets, Septic And Sewage trade fair.
B&T Awards NEXT Friday – Industry’s finest. Chaser boys. Beef bourguignon. Fifteen-dollar sauvignon blanc.
by B&T Magazine
Reddit has its first four alpha partners for Reddit’s Ads API. VidMob, Sprinklr, adMixt, and PMG are foundational partners in developing Ads API, part of our wider Marketing API offering. The announcement comes as Reddit builds its developer ecosystem and creates industry-leading solutions for clients. These partnerships will empower advertisers to measure creative efficacy, automate scale, and […]
Elon Musk has finally taken control of Twitter and fired key executives in order to bring in his own group of execs. According to reports from the New York Times, CNBC, the Wall Street Journal, the Washington Post and other outlets, Musk finally sealed the deal last night and began to make his presence felt. The first heads on […]
Study finds Aussies now hyper aware of greenwashing. Still utterly unaware of how to merge lanes, however.
Sexpo returns to Sydney and assures everyone you don’t have to be a masturbatory, 28-year-old virgin to attend.
Does anyone not realise Gina is down the pits digging the iron ore herself with spade and bucket?
Melburnians set to wake-up to Nova’s Ben, Liam & Belle. Unless, of course, if they have a rooster, that is.
With Twitter done and dusted, Musk now eyeing 2024 presidential elections and Uranus colonisation.
For those viewers who missed Peter Dutton’s budget reply it was like a Machiavellian thriller without any Machiavellian.
It’s The Simpsons like you’ve never seen them before. Unless you’ve never actually seen The Simpsons.
by B&T Magazine
Gambling ads back under the spotlight. Will have their time in the sun at next Tuesday’s Melbourne Cup.
Pinterest proving the hot tech stock at the moment. Yet further proof of the power of home decorating mums.
Do you regularly send dick pics? Well, you should be utterly ashamed of yourself. Even more so if you’re a woman.
by B&T Magazine
In yet further proof an exasperated Kim was right to show him the door, comes Kanye’s latest indiscretion.
Admittedly, the Socceroos won’t even score a single goal in Qatar, but they’re making their presence felt in other ways.
Are you heavily invested in Amazon or Apple? Well, tell the kids it’s coal for Christmas on the back of these numbers.
Work for SCA? Like to dummy-up dodgy receipts for your work expenses? Things are about to get a whole lot tougher.
A career in tech comes with big salaries, career opportunity & friends for life. Yes, a fair share of boredom too.
oOh!media has signed an exclusive Out of Home Content partnership with Tennis Australia for the 2023 Australian Open and leading culture and city guide, Broadsheet, extending oOh!’s dominant position in capturing audience attention in public spaces at scale and making brands unmissable. oOh! serves up the Australian Open oOh! has inked a deal with Tennis […]
Yesterday’s oOh!Media upfronts can be best likened to front row seats of a Year 10 version of West Side Story.
oOh!media has announced a major move into the retailer media market with the launch of reooh, an end-to-end Out of Home offering for retailers to fast-track growth in the accelerating retail media marketplace. With PwC predicting retail media spending will hit $2 billion annually by 2025, reooh is a new business division leveraging oOh!’s scale […]
New study latest blow to gamers’ reputation of being overweight, spotty virgins who live at home until they’re 32.
by B&T Magazine
This is just a feel good, wholesome story that, quite frankly, flies in the face of B&T’s usual editorial policy.
Living on two-minute noodles and struggling to pay the rent? Feel slightly bit shitter with this news.
Admittedly, when it comes to jewellery, B&T’s more a cubic zirconia kinda guy, but we certainly enjoyed this new work.
In one of the more delicious ironies, a LinkedIn post has turned into a marketing nightmare for the goodly Professor.
Do you loathe Christmas being rebadged as the “holiday season”? Get set to get your baubles in a right tizz wth this.
B&T is a strong supporter of this kids healthy breakfast initiative. Despite eating McMuffins most mornings ourselves.
Yet further confirmation that Big Brother is watching, Disney now unashamedly admitting it.
If B&T ran the ABC, we’d have Kitty Flanagan on every night with some Leigh Sales, Margaret Pomeranz & Poh Ling Yeow.
Work for WPP? Grab a colleague in a teary embrace and say “we did it” on receipt of these polished overnight numbers.
Big Red Group appoints indie agency Kaimera to its media. It’s understood neither party went for a hot air ballon ride.
Podcast platform Acast has announced that advertisers will be able to use their first-party data to target audiences across the Acast Marketplace — a world-first in podcasting. Acast has developed an “industry-first” graph tailored for podcasting. Through a combination of IP address and other listening consumption signals, the Acast identity graph will let advertisers onboard […]
Does the idea of some 19-year-old YouTuber being worth billions spur you on to greater heights? Seize the day within!
The Qatar World Cup set to dominate headlines globally come kick-off and absolutely none of it for the actual football.
© 2022 The Misfits Media Company Pty Limited. All Rights Reserved.
Please wait while we sign you in with LinkedIn.
This may take some time.
Please be patient and do not refresh the page.
(A new window from LinkedIn should open for you to authorize the B&T login. If you don’t see this please check behind this window, and if it is still not there check your browser settings and turn off the pop-up blocker.)
A Home For Marketing: How Medibank Centralised Its Marketing Operations For An Agile World – B&T